Seeds: In 1998, a small Internet search engine startup was created by two Stanford Ph.D. students, Larry Page and Sergey Brin. That small start up, Google, is now known as one of the largest companies in the world. This company is also, in my opinion, the only company that could take over the world without too many of us noticing.
Core: This past summer, the co-founders of Google created a new company called Alphabet. This company has no real purpose for you or me, the consumers, but greatly benefits Google, as it increases what they can legally do. Alphabet is a holding company. In other words, it enables Google to continue doing what it is good at (i.e. search, email, video, etc.), while other smaller companies can continue to grow under it without fearing lawsuits from the government about their sizes. If you need help understanding the new structure, just check out this graphic.
Skin: The response to Google’s (or should I say Alphabet’s) recent business move has been overwhelmingly positive. The company’s new structure has allowed for more transparency about what goes on in the company. As a result, investors are happier and Google's stock has increased by 6%.
Leaves: It is hard to tell just how much Google’s growth will affect us. It may only be a matter of time before the company is sued by the government for becoming too large. I'm personally just waiting for my self-driving car.
Food For Thought: What do you think of Google’s restructuring? Do you think Google’s getting too big? How could that affect our future? Tell us what you think.
Think we missed something? Tell us in the comments.